WBI

WBI

WBI

WBI

WBI

WBI

WBI

WBI

WBI

WBI

WBI

WBI

WBI

WBI

WBI

WBI

WBI

WBI specializes in assembling parts and modules, primarily for aircraft, UAVs, and the military sector. Its clients include contractors of major corporations such as Lockheed Martin and Boeing.

About the company

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WBI is an Israeli company located in Georgia, serving clients mostly from Israel and Europe.

WBI offers electro-optical and mechanical assembly adhering to the highest quality standards.

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Short-term: Obtain 2 qualified leads every month

At the beginning of the project, it was agreed that generating leads in this niche is extremely challenging due to its specificity. However, achieving even a small number of high-quality leads would be sufficient for success.

So our basic objectives were:

Ongoing: Build and maintain brand recognition

Long-term: Sign 2 contracts with new clients within 15 months

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1. Analyzed over 100 companies in the industry.

The market for mechanical and electro-optical assembly is highly specialized, requiring deep knowledge of key players, trends, and the industry’s background.

Gained insights into the marketing and positioning strategies of competitors, laying the foundation for WBI’s unique promotion strategy.

3. Conducted detailed research on 11 key market players, including companies from China, Egypt, the UK, and the USA.

2. Developed a customized marketing model based on the 5P and RDB frameworks.

2. Medical Industry: Robotic medical equipment, high-tech devices, and surgical robots.

3. Tech Startups: IoT devices, home security systems, and lens-based devices.

1. Aircraft Industry: Large drones, UAVs, electro-optical systems, and components.

1. The first generation of assembly companies for aircraft and military industries were primarily Western European and U.S.-based. Their services were high-quality but expensive, with no viable alternatives on the market during the 20th century.

After conducting thorough research and immersing ourselves in a highly specialized niche, we came up with an idea that was truly remarkable, distinctive, and sure to capture people's interest.

3. We represent the third generation of assembly companies. We are prepared to meet the challenges of 2025 and beyond. Based in Georgia, an emerging economy, we offer highly competitive pricing. Georgia has already attracted many aircraft manufacturers to establish production lines here, providing access to experienced employees, engineering faculties, and the infrastructure necessary to deliver top-quality products at competitive prices.

2. The second generation of assembly companies emerged in countries like China, India, and Egypt. While they offered cheaper options, their products often failed to meet the stringent requirements of the military industry.

Based on the information provided by the customer, we identified that the primary challenge for the company was the lack of recognition of Georgia as an industrial hub. Georgia is not widely known for its industrial production, renowned brands, or tech companies, especially among customers accustomed to working with businesses in Europe and the USA.

To address this, we developed a strategy ensuring that by the time we reached out to potential leads, they were already inspired by the idea of doing business in Georgia. We created a comprehensive communication strategy for all the company’s digital assets, including the LinkedIn company profile, personal profiles of board members, the website, and the Facebook page.

The first major part of our communications focused on Georgia, highlighting its economy, growth opportunities, and legal regulations.

Overall, these publications aimed to convey two key messages:

1. Georgia is a European country with a thriving economy, making it an excellent location for business opportunities.

2. WBI is a company already producing aircraft parts and modules that meet the highest industry standards.

The second part featured real photos of the assembly process, accompanied by detailed texts about our quality standards, methodologies, techniques, and quality testing frameworks.

Although it is not the starting point, it’s important to highlight:

To build brand recognition among the target audience, we developed a calendar of industry-specific events.

For each offline event, we launched highly targeted geo-specific Facebook ads in the surrounding area.

While the primary outcome was raising awareness, this approach proved to be 100 times more cost-effective than directly participating in such events.

Generating leads in this niche is extremely challenging, as they are rare and difficult to engage. There is no room for error—by the time we reach out, all potential barriers must already be removed.

We began with market segmentation and a thorough lead generation process.

Based on our market research, we identified three Ideal Customer Profiles (ICPs).

For each ICP, we categorized contacts into two groups:

For each group, we developed personalized messaging sequences designed to resonate with their position and responsibilities.

We implemented this approach for each of the three directions, designing unique sequences tailored to each target group. These sequences included 3–5 emails, LinkedIn touchpoints, and an additional 2–3 follow-up emails after establishing LinkedIn contact.

To enhance effectiveness in key regions, the sequences were translated into four languages: English, Hebrew, Polish, and German.

Five domain names were purchased in trusted domain zones, and five email accounts were created for each domain using Google Workspace.

Simultaneously with the warm-up, preparatory work was undertaken: databases were compiled both manually and with the help of specialized tools. This included data validation and enrichment from sources such as industry conference participant lists, Apollo, ZoomInfo, NeverBounce, and Snov.io.

Once the infrastructure was ready, the email sequences were launched. We maintained and monitored the infrastructure, recovering email accounts in case of “drops” and performing corrective actions as needed.

A 60-day warm-up process was conducted using specialized tools to ensure email deliverability.

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In the end, we successfully compiled a list of approximately 25,000 LinkedIn profiles with verified corporate email addresses.

Frankly, identifying even 100 suitable companies required significant effort and extensive work with filters and keywords.

The company's website already provided easily accessible information, so no significant improvements were required.

However, the company’s LinkedIn profile was fully rewritten to align with the new positioning concept. Additionally, we published posts highlighting both the company’s expertise and Georgia’s potential as a business hub.

Although this stage was not fully trackable, we observed a 500% increase in profile visits during certain months.

We used LinkedIn Helper 2 to automate our outreach activities, leveraging the profiles of our employees.

The same lists of companies and managers used for email outreach were also utilized for LinkedIn outreach. This approach ensured that the individuals we targeted were already at least somewhat familiar with our company.

This approach yielded excellent results.

Once the funnel was active and filled with pre-qualified leads, we achieved up to two leads per day.

“Hello, my name is [X], and I came across your profile while researching [Y] companies. I would love to learn more about your business. Please feel free to add me to your network.”

In total, we generated such a significant number of leads that we had to temporarily pause our outreach efforts. WBI is currently engaged in negotiations with numerous clients and has reached full capacity, making it unable to take on additional leads at this time.

🏆 Successful results 🏆