StartDrive

StartDrive

StartDrive

StartDrive

StartDrive

StartDrive

StartDrive

StartDrive

StartDrive

StartDrive is a European HR-tech startup that connects drivers with transport companies through its platform.

🚛 About the Project

Challenge: Achieve scalable growth across 20 countries while addressing unique cultural, linguistic, and legal differences in each region.

🔍 Our Approach:

✅ For each region:

Custom landing pages were developed;

Key Focus: Regional adaptation and hyper-segmentation.

Over 700 ad creatives were tested, and the best-performing ones were scaled across other markets.

Communications were adapted and tested;

🎯 Content as the Driving Force:

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Hundreds of media assets were created monthly: text, videos, and static content.

Influencer campaigns built trust through authentic video reviews from bloggers.

📊 Results

Over 30,000 driver registrations with completed profiles.

Peak performance: 600 driver registrations per day.

100+ clients (logistics companies) signed up for subscriptions.

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Solved the “chicken-and-egg” marketplace dilemma — achieving a balanced supply and demand.

Boosted user retention through retargeting and email marketing. Tailored ad communications encouraged drivers to engage with new job offers.

🚀 Key actions:

Tested 50+ marketing hypotheses.

Built regional funnels tailored to local needs.

Produced content in 14 languages for 20 countries.

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Optimized creatives and implemented GEO-specific adaptations.

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Developed content marketing strategies: blog posts and informational materials.

Ran niche influencer campaigns to enhance trust, authority, and brand recognition.

🛠️ Tools Used:

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Meta Ads, TikTok Ads, Google Ads, Influence Marketing, Email Marketing;

FB CAPI, GA4, Clarity, Mixpanel.

CHAT GPT, Midjourney, DALL-E;

We took StartDrive from its very first users to building one of Europe’s largest job boards with our own hands.

🏆 Key Takeaway 🏆

Marketing agencies don’t often play a structural role in a company’s foundation, but for StartDrive, we brought in enough new users and clients to turn the startup into a thriving business.

Together, we navigated the most critical and challenging growth stages, achieved remarkable results, and today, StartDrive continues to grow with us—not as a startup anymore, but as a successful, innovative, and established company.