SPTA
SPTA
SPTA
SPTA
SPTA
SPTA
SPTA
SPTA
SPTA
World-class tennis academy
- $36,923 +revenue
- 200 +leads
- 6 monthstime period
The Tennis Academy is a unique place for training tennis players at the Olympic level.
About company
Students of the academy live on the territory of the academy, play tennis, go to championships, friendly club tournaments, Russian and international training camps.
The courses included: yoga, sports, additional English lessons and other activities necessary for the complex development of personality.
Goal
To prepare 1 group of students (4 students) during the summer
To reach 400% ROAS
To provide at least 300 leads per month
Project team
Gennady Isaev
Position: Targetologist, project manager
Bio: Tbilisi, 28 years old, IBS REU education (taught in English).
Experience: Worked in big 4 (EY), 6 years of experience in marketing and targeted advertising on Facebook, MT, VK, TT, LinkedIn, Snapchat.
Known clients: CDEK, City Business School, Beauty Point, SPTA, Ruslan Gafarov
Position: Targetologist, project manager
Bio: Tbilisi, 28 years old, IBS REU education (taught in English).
Experience: Worked in big 4 (EY), 6 years of experience in marketing and targeted advertising on Facebook, MT, VK, TT, LinkedIn, Snapchat.
Known clients: CDEK, City Business School, Beauty Point, SPTA, Ruslan Gafarov
Katishevskaya Anna
ο»ΏPosition: Graphic, UX/UI designer
Geo: Tbilisi
Experience: 7 years of experience in design
Known clients: St. Petersburg Tennis Federation, Bork, Tanuki, Mobio, Qeedo, Bork
ο»ΏPosition: Graphic, UX/UI designer
Geo: Tbilisi
Experience: 7 years of experience in design
Known clients: St. Petersburg Tennis Federation, Bork, Tanuki, Mobio, Qeedo, Bork
Hardships
The start period of the advertising campaign is the height of the pandemic May-August 2020
Requirements for students:
At the time of the beginning of the recruitment of students, the Academy did not exist, what created problems with fear and lack of trust for parents
- Athletes with a high level of tennis skill, champions of various levels
- Parents' readiness to move their children to the academy to live on the territory on a permanent basis
- The willingness of parents to pay from $ 2,000 per month for the education of children
- The age of athletes should be the same, not more than a 1 year difference in one group
- The group should be formed from children of the same sex
- Parents' readiness to move their children to the academy to live on the territory on a permanent basis
- The willingness of parents to pay from $ 2,000 per month for the education of children
- The age of athletes should be the same, not more than a 1 year difference in one group
- The group should be formed from children of the same sex
Key implemented strategy
Qualification videos β webinar β retarget to personal visit to the academy
To reach 400% ROAS
To provide at least 300 leads per month
Examples of the creatives:
Some video creatives:
Successful results
We have formed 4 full groups of students who started studying in September, and 4 more groups remained to wait for the launch of the academy. At the moment they are already engaged.
The total budget of the project for 4 months was $6.600