SK
SK
SK
SK
SK
SK
SK
SK
SK
Federal House manufacturer
- $4,788,000 +revenue
- 6ROAS
- 4 yearstime period
SK Dachny is a big Russian company, with its full-cycle production β from logging to assembling teams.
About company
The company produces and sells frame and timber houses, stationary and mobile baths (economy and medium price segments).
For a long time, the company used SEO and contextual advertising for promotion.
Social networks existed, but targeted advertising opportunities were not used.
Goal
To get sales with the help of a social media advertising
Project team
Gennady Isaev
Position: Targetologist, project manager
Bio: Tbilisi, 28 years old, IBS REU education (taught in English).
Experience: Worked in big 4 (EY), 6 years of experience in marketing and targeted advertising on Facebook, MT, VK, TT, LinkedIn, Snapchat.
Known clients: CDEK, City Business School, Beauty Point, SPTA, Ruslan Gafarov
Position: Targetologist, project manager
Bio: Tbilisi, 28 years old, IBS REU education (taught in English).
Experience: Worked in big 4 (EY), 6 years of experience in marketing and targeted advertising on Facebook, MT, VK, TT, LinkedIn, Snapchat.
Known clients: CDEK, City Business School, Beauty Point, SPTA, Ruslan Gafarov
Vlaskina Mari
Position: Graphic Designer
Bio: Penza, 25 years old, design education: design courses "Contented" and others, higher education: bachelor's degree in "Marketing", master's degree in "Organization Economics"
Experience: 2 years of experience in design and website creation, 4 years in marketing and sales.
Position: Graphic Designer
Bio: Penza, 25 years old, design education: design courses "Contented" and others, higher education: bachelor's degree in "Marketing", master's degree in "Organization Economics"
Experience: 2 years of experience in design and website creation, 4 years in marketing and sales.
Key implemented strategies
Cold outreach for awareness campaigns. We have disclosed all the brand features through a number of publications on Instagram page that we have been promoting.
Lead generation campaign with call tracking.
Retargeting segments (by the time of the last interaction with the brand, 30-90-180 days)
Successful results
The current effectiveness of the advertising campaign is $133,000 in revenue per month with a total advertising budget of $3,000.
Or in other words, 5 deals with an average check of $26,600.
Or in other words, 5 deals with an average check of $26,600.
The customer is completely satisfied with the return on investment, sometimes we exceed the sales plan by 1200%.