Mario
Mario
Mario
Mario
Mario
Mario
Mario
Mario
Mario
How to find an investor to buy a restaurant franchise worth $400,000
- 63Premium leads
- $32CPL for premium leads
- 3 monthsTime period
Osteria Mario is a restaurant chain that includes 19 restaurants in Russia.
About the clients business
The problem the client wanted us to help with was its franchise selling plan. The management planned to open 24 more franchise restaurants this year, but the cost of the lead from the search advertising was too high and didn't fit the plan.
Goal
To test the ability to obtain qualified leads for the franchise
Project team
Gennady Isaev
Position: Targetologist, project manager
Bio: Tbilisi, 28 years old, IBS REU education (taught in English).
Experience: Worked in big 4 (EY), 6 years of experience in marketing and targeted advertising on Facebook, MT, VK, TT, LinkedIn, Snapchat.
Known clients: CDEK, City Business School, Beauty Point, SPTA, Ruslan Gafarov
Position: Targetologist, project manager
Bio: Tbilisi, 28 years old, IBS REU education (taught in English).
Experience: Worked in big 4 (EY), 6 years of experience in marketing and targeted advertising on Facebook, MT, VK, TT, LinkedIn, Snapchat.
Known clients: CDEK, City Business School, Beauty Point, SPTA, Ruslan Gafarov
Katishevskaya Anna
ο»ΏPosition: Graphic, UX/UI designer
Geo: Tbilisi
Experience: 7 years of experience in design
Known clients: St. Petersburg Tennis Federation, Bork, Tanuki, Mobio, Qeedo, Bork
ο»ΏPosition: Graphic, UX/UI designer
Geo: Tbilisi
Experience: 7 years of experience in design
Known clients: St. Petersburg Tennis Federation, Bork, Tanuki, Mobio, Qeedo, Bork
During the process of testing the hypothesizes, we decided to place the information about the franchise price on the banners in order to qualify leads at a very early stage. By letting Facebook algorithm to be optimized at the very beginning of the marketing funnel.
Key strategy
Successful results
