🌍 Case Study – Promoting Business Tours to the USA ($10,000 per Ticket)

Malik

Selling $10,000 preplanned business trips to USA at EMEA market

$180,000 +

Revenue
36

ROAS
2 months

Time period

“Malik Trip” company provides educational trips for businessmen from all over the world to the Silicon Valley. The founder of the company is Ruslan Gafarov, a well-known business blogger and entrepreneur.

About company

Goal

Our KPI was 150 qualified leads and 14 sales within the budget of $3,000 per month

Project team

Gennady Isaev
Position: Targetologist, project manager
Bio: Tbilisi, 28 years old, IBS REU education (taught in English).
Experience: Worked in big 4 (EY), 6 years of experience in marketing and targeted advertising on Facebook, MT, VK, TT, LinkedIn, Snapchat.
Known clients: CDEK, City Business School, Beauty Point, SPTA, Ruslan Gafarov

Katishevskaya Anna
Position: Graphic, UX/UI designer
Geo: Tbilisi
Experience: 7 years of experience in design
Known clients: St. Petersburg Tennis Federation, Bork, Tanuki, Mobio, Qeedo, Bork

Key implemented strategies

Segmentation based on market capacity and CPM within certain regions in order to reach all potential audience

Calculating marginal frequency in order to schedule ads replacement

Ads testing based on deep psychological drivers (get rich, delegate, develop social connections etc.)

Successful results

For now, we have finished all work with Meta advertisements because of Russia’s attack on Ukraine.

In total, during our work we were able to attract more than 550 Leads and gain 15 sales