Landjer
Landjer
Landjer
Landjer
Landjer
Landjer
Landjer
Landjer
Landjer
What a successful ad campaign for selling private homes in a new settlement looks like
- $86,800Profit
- 289%ROI
- 9 monthstime period
Our client’s company acquires large land plots, plans and sections them for individual housing development, and sells them as fully planned settlements.
One of their latest projects is a new residential community within the existing town of Kosshy, located 12 km from Astana. Their previous targeting ad contractor had hit a ceiling in terms of both lead cost and volume, so we were brought in to breathe new life into the advertising campaigns.
One of their latest projects is a new residential community within the existing town of Kosshy, located 12 km from Astana. Their previous targeting ad contractor had hit a ceiling in terms of both lead cost and volume, so we were brought in to breathe new life into the advertising campaigns.
About the company
Goals & objectives
Develop a compelling presentation concept for the settlement
Increase the volume of leads
Boost conversion rates
Project team
Gennady Isaev
Position: Targetologist, project manager
Bio: Tbilisi, 30 years old, IBS REU education (taught in English).
Experience: Worked in big 4 (EY), 8 years of experience in marketing and targeted advertising on Facebook, MT, VK, TT, LinkedIn, Snapchat.
Known clients: CDEK, City Business School, Beauty Point, SPTA, Ruslan Gafarov
Position: Targetologist, project manager
Bio: Tbilisi, 30 years old, IBS REU education (taught in English).
Experience: Worked in big 4 (EY), 8 years of experience in marketing and targeted advertising on Facebook, MT, VK, TT, LinkedIn, Snapchat.
Known clients: CDEK, City Business School, Beauty Point, SPTA, Ruslan Gafarov
Vlaskina Mari
Position: Graphic Designer
Bio: Penza, 27 years old, design education: design courses "Contented" and others, higher education: bachelor's degree in "Marketing", master's degree in "Organization Economics"
Experience: 4 years of experience in design and website creation, 6 years in marketing and sales.
Position: Graphic Designer
Bio: Penza, 27 years old, design education: design courses "Contented" and others, higher education: bachelor's degree in "Marketing", master's degree in "Organization Economics"
Experience: 4 years of experience in design and website creation, 6 years in marketing and sales.
Testing offers & creative concepts
First, we jump-started the ad channel with fresh ideas. We experimented with multiple formats: native images, videos, 3D renders, and real-life photos & videos featuring people.
Leveraging Midjourney for Visuals
Our tests revealed an important insight: people responded better to 3D renders than to real-life images—likely because they were buying into a dream, not just a house.
So, we used AI to generate visually appealing settlements and houses. This approach allowed us to scale production of high-quality banner ads at a low cost, enabling us to increase daily spend up to $100 per day.
A top-performing creative was the one with a river instead of a road. No wonder.
So, we used AI to generate visually appealing settlements and houses. This approach allowed us to scale production of high-quality banner ads at a low cost, enabling us to increase daily spend up to $100 per day.
A top-performing creative was the one with a river instead of a road. No wonder.
Auction stabilization
Once we had winning creatives, all that was left was to let Facebook’s algorithm do its job—without overloading the campaign budget. Smooth and steady spending keeps lead prices low.
Results
Now, our client has a stable and high-performing lead generation system, allowing us to shift focus toward optimizing the funnel before and after the inquiry stage—further increasing conversion rates.
+ In only 9 months of work, we have generated 8,282 leads
+ 20 purchases completed (with more to come as construction progresses)
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