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Lamour
Lamour
Lamour
Lamour
Lamour
Lamour
Lamour
Lamour
Lamour
Lamour

We’ve scaled the e-commerce project from $8,000 revenue to $50,000 monthly revenue

  • $400,000
    revenue
  • 3
    ROAS
  • 7 months
    time period
Lamour bears is a store of high-quality emotions for girls. Over the course of 3 years in the European market, the company has gained recognition in many EU countries.
About company
Goals
Systematize marketing and increase sales
Project team
Gennadii Isaev
Meta ads performance manager
Mari Vlaskina
Executive ads designer
Konstantin Skorosov
Facebook ads assistant
Denis Pisarev
Video-maker
Pavel Zhezha
Analyst
Alexander Yurkevich
Project manager
First, we studied current companies, google analytics and sales platforms. We have discovered bags in data collection and prepared a plan of fixing. Further we quit ecwid platform as a source of data and started using Baselinker.
Advertising activity was unstructured, it took 5 different ad accounts and company’s naming was useless. We created rules for naming and divided all advertising activities into 2 ad accounts (for local and foreign markets)
Working with budgets as 5-20 thousand USD requires precise analytics and attribution. Except those 2 spheres, the main field of optimization is communications.
Together with the client, we have developed a number of ad types for tests and implemented continuous ads testing framework.
Key implemented strategies
1. Analytics
2. Ad and companies structure optimization
3. Ads development
In order to analyze daily indicators and take actions in the very first moment, we used Madgicx AI for: Campaign analysis, Ads creation, Automated rules execution.
With the help of Madgicx we have developed a number scaling and pausing rules and also started about 100 ad sets with the most winning ad-audience combinations.
4. AI powered ads
Video-creatives:
Successful results
At November 2022 we paused main campaigns due to changing consumer behaviors caused by energy crisis in EU. As of this writing, we are preparing for hot seasons at New Year, 8 March and 14 February.
Finally, client is pleased with the results, and now we are planning future development of advertising activity with a number of platforms and with different business models such as B2B.