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Doromarine
Doromarine
Doromarine
Doromarine
Doromarine
Doromarine
Doromarine
Doromarine
Doromarine
Doromarine

Spent $155,000 on marmalade bears

  • 11744
    leads
  • $4,67
    CPL
  • 4 months
    time period
Doromarine produces vitamins for children in the form of delicious syrup and marmalade bears. Currently, their products are only available for sale in Kazakhstan.
About company
Unfortunately, when we started working with them, we discovered that the previous contractor had left on bad terms. He had deactivated all of the advertising accounts for the company, making it difficult for us to load the sales department of 50 people in the first week.
However, we were able to find solutions to overcome this challenge.
Objects and goals
Increase the number of applications from 0 to 100 per day
Launch 3 new products
Maintain KPIs for lead cost and sale cost
Project team
Gennady Isaev
Position: Targetologist, project manager
Bio: Tbilisi, 30 years old, IBS REU education (taught in English).
Experience: Worked in big 4 (EY), 8 years of experience in marketing and targeted advertising on Facebook, MT, VK, TT, LinkedIn, Snapchat.
Known clients: CDEK, City Business School, Beauty Point, Osteria Mario, SPTA, Ruslan Gafarov
We ran the campaign in Kazakh and Russian languages. Three products were chosen, two of which were already on the market, while the third one was new. We created multiple offers and visuals for each of them. AI drew some funny microbes and parasites, but we also included materials from the company's photo shoots.
Initially, we used static banners to drive traffic to the website, but this wasn't the best approach as we were following in the footsteps of a previous contractor. We successfully reached our target number of leads within the first week, but we knew there was room for improvement. We recognized that Instagram DM was a more natural communication medium for young mothers, but static banners would not be effective.
To test the effectiveness of videos, we asked the marketing director to create some content about the product. The results were positive, and we saw a 50% reduction in lead price when compared to obtaining a phone number. We now maintain a 70-30% balance in favor of Yandex.Direct.
To ensure the smooth operation of campaigns, it's important to properly configure highly loaded campaigns and create new content regularly.
When planning, it is crucial to consider the effects of regular discount promotions, shutdowns of major companies, and potential declines in sales after the promotion. These factors can impact the stability of the auction and the effectiveness of the promotion.
Key implemented strategies
1. Thousand and one AI-powered creatives
2. Video format
3. Stabilization of the auction and promotion
The microbes and parasites that the neural network drew turned out to be the best, but we also did not forget about the materials from the company's photo shoots.
Successful results
We are now receiving around 200 job applications per month, which is causing the sales department to hire additional staff.
Out of those, about 6,000 have made a purchase.
In the past 4 months, we have attracted 11,700 leads through our advertising.