Di Carpio

Di Carpio

Di Carpio

Di Carpio

Di Carpio

Di Carpio

Di Carpio

Di Carpio

Di Carpio

Di Carpio is a young company from Belarus engaged in sales of high–quality seafood in Minsk and a number of small towns.

About company

The client asked us to create an online seafood store and set up advertisements for it.

Despite the “template” nature of the task, after conducting mandatory research, we were able to create a largely unique concept both for the website and in advertising, combining content delivery tools and ease of purchase into a single portal.

Goals

Develop an online seafood store with a personal account and a developed marketing activity management system.

Develop Facebook and Instagram advertising campaign using the new website

Gennady Isaev
Position: Targetologist, project manager
Bio: Tbilisi, 28 years old, IBS REU education (taught in English).
Experience: Worked in big 4 (EY), 6 years of experience in marketing and targeted advertising on Facebook, MT, VK, TT, LinkedIn, Snapchat.
Known clients: CDEK, City Business School, Beauty Point, SPTA, Ruslan Gafarov

Katishevskaya Anna
Position: Graphic, UX/UI designer
Geo: Tbilisi
Experience: 7 years of experience in design
Known clients: St. Petersburg Tennis Federation, Bork, Tanuki, Mobio, Qeedo, Bork

Advertising features

Flexible loyalty system for customers. Turns a new one into a permanent one due to a discount on the entire basket. (LTV Management Tool)

Related recipe on the product page.

Personal account with bonuses and loyalty programs

Up/Cross-sale tool, as well as an assistant for promoting a visitor through the sales funnel.

The delivery date and time associated with the user's geolocation.

Many elements on the site can be liked, added to favorites or shared

Non-standard product cards display the delivery date, rating and a special line for the price: per kg or per package

The main goal was to develop objective and sufficient testing and optimization of campaigns, determining the audiences with which we will work in the future within a small budget.

Large, cold audiences brought cost-effective results.

We designed a media plan with a budget of $500 and a simple funnel by product categories.

Also, in the media plan, we took into account several retargeting options and their testing (as a result, the general retargeting showed results not significantly different from the more personalized options, probably due to the fact that products from different categories were present in each basket)

In the structure of the first launches, we did not use the existing retargeting database, so we wanted to use it as much as possible to advertise New Year's promotions, thus, we implemented only retargeting within the last 10 days.

Having tested the funnel step before “Placing an order” we changed optimization to “Viewing the product card”. A larger amount of optimization data allowed robots to do their job a little better, and for us, to extend the life of the campaign.

Successful results