Detailing

Detailing

Detailing

Detailing

Detailing

Detailing

Detailing

Detailing

Detailing

In September 2022 I bought my client’s business because he couldn’t keep it anymore. Lack of operational control and marketing problems led to constant losses in finances.

About company

So I bought it for $15,000 and started implementing my own strategy to rebuild this business.

Objects and goals

To analyze the current situation

To force the start of the first advertising campaign

To track ads efficiency

Gennady Isaev
Position: Targetologist, project manager
Bio: Tbilisi, 28 years old, IBS REU education (taught in English).
Experience: Worked in big 4 (EY), 6 years of experience in marketing and targeted advertising on Facebook, MT, VK, TT, LinkedIn, Snapchat.
Known clients: CDEK, City Business School, Beauty Point, SPTA, Ruslan Gafarov

Katishevskaya Anna
Position: Graphic, UX/UI designer
Geo: Tbilisi
Experience: 7 years of experience in design
Known clients: St. Petersburg Tennis Federation, Bork, Tanuki, Mobio, Qeedo, Bork

First of all, I’ve developed an infrastructure for control and analytics in Notion. It turned out that this is the most suitable platform for detailing

The first advertising campaign was focused on lead generation. Later we began to supplement it with other videos, carousels and banners to form the right impression about our company.

Developing a communication strategy I’ve decided to make a number of YT movies describing our work processes and nuances. Make my potential audience familiar with my employees and start a few small PR-activities in collaboration with local’s drifters - TT creators.

1. Analytics

2. Basic ads launch

3. Communication strategy

My latest version of the waitlist can turn into different views for different purposes: Income calculation, Costs calculation, Wage calculation, Capacity analysis, Employee performance etc. The best THING is that you don’t have to put any inputs more than once.

Successful results

We have grown from $1,000 in revenue to $20,000 in 13 months

The payback of advertising is sufficient to load any capacity, and it will only get bigger with the implementation of additional content activities.

We are the largest in Georgia in terms of turnover and number of customers per month