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We consistently generated 300+ leads per month with an ROI of up to 1,200% in the most complex EdTech product—Online MBA, using targeted Facebook advertising.

  • $615,000 +
    of revenue in the EdTech market in the MBA sub-niche
  • 2000+
    leads
  • 200+
    sales
  • 4
    ROMI
Among more than 200 products promoted by our agency, there are only a few truly interesting and unique ones.
Online MBA programs from City Business School are a high step in the graduation of the academic structure and a new level for the entire online education market.
About CBS
Despite the fact that educational programs are in the middle price segment by the standards of the entire online education market, the audience that is interested in developing the competencies of the director of "production" or "procurement" at the Master's level is extremely rare, which imposed certain restrictions on the choice of promotion strategies.
Next we tell you how we managed to create a stable, very profitable advertising campaign on Facebook and Instagram.
Goals
To develop a sustainable advertising campaign
To reach 400% ROAS
To provide at least 300 leads per month
Project team
Gennady Isaev
Position: Targetologist, project manager
Bio: Tbilisi, 28 years old, IBS REU education (taught in English).
Experience: Worked in big 4 (EY), 6 years of experience in marketing and targeted advertising on Facebook, MT, VK, TT, LinkedIn, Snapchat.
Known clients: CDEK, City Business School, Beauty Point, SPTA, Ruslan Gafarov
Katishevskaya Anna
Position: Graphic, UX/UI designer
Geo: Tbilisi
Experience: 7 years of experience in design
Known clients: St. Petersburg Tennis Federation, Bork, Tanuki, Mobio, Qeedo, Bork
There's a retrospective of all advertising campaign processes in general
February
April
January
March
May
Testing basic hypotheses on a single product, identifying specific transactions
Optimization of advertising strategies, launch of two new products
Scaling to CIS countries
Stable operation of the company
Optimization of the campaign architecture, general "consolidation", reduction of the aquisition cost by 2 times
City Business School (CBS) is the market leader in online business education in Russia and the CIS region according to one of the most reliable business magazines -RBC.
There's a retrospective of all advertising campaign processes in general
February
April
January
March
May
Testing basic hypotheses on a single product, identifying specific transactions
Optimization of advertising strategies, launch of two new products
Scaling to CIS countries
Stable operation of the company
Optimization of the campaign architecture, general "consolidation", reduction of the aquisition cost by 2 times
City Business School (CBS) is the market leader in online business education in Russia and the CIS region according to one of the most reliable business magazines -RBC.
Examples of the creatives:
Key implemented strategies
Segmentation based on market capacity and CPM within certain regions in order to reach all potential audience
Calculating marginal frequency in order to schedule ads replacement
Development of business-processes such as naming rules for ads, utm-terms rules, and documents turnover in order to timely and accurately evaluate the results
Remarketing structure of 81 audiences, based on 6 landing pages and segmented by funnel stage in order to provide users with relevant communications.
Successful results
For now, we have finished all work with Meta advertisements because of Russia’s attack on Ukraine.
In total, during our work we were able to attract more than 15,000 leads and brought the company more than $615,000 in revenue
The customer is completely satisfied with the return on investment, sometimes we exceed the sales plan by 1200%.